Dr Rob Endicott BDS
Phobia Dentist in Stratford upon Avon and the Cotswolds

International Lecturer, Clinical Opinion
leader, Sedation Mentor and Trainer.
How I can help

I'm here to help!

Just to let you know, as of February 15th 2018, I will be retiring from Clinical Dentistry and focussing my career on providing soley Sedation Services for patients at Stratford Dental, Cotswold Dental Wellness and many other practices in the Warwickshire area, as well as helping patients overcome their dental phobias.

I have set up a new website www.midlandsdentalsedation.co.uk for patients and professionals alike.

If you require sedation for your treatment in the Warwickshire area, ask your dentist about sedation and ask them to get in touch.


I am not actually carrying out any dentistry myself on patients, just helping patients get the care they need at their regular practice, or directing new patients to a suitable dentist in their area who can help.



Shortlisted for "Best Treatment of Nervous Patients" and "Practice of the Year"

Private  Dentistry 2013


Winner of the Dentistry 2007 South East Young Dentist of the Year Award


Digiject Certified Dentist


Friday 25th May 2012

My Interview on: BBC Radio Coventry + Warks

Listen Now



Any of this sound familiar?


Have you ever had really painful injections?


Are you about to have lots of treatment done and want to make it easier?


Are you not that scared but about to have root canal or a tooth removed?


Have you ever had your teeth drilled by a dentist when the anesthesia or the injections didnt work properly and the dentist carried on?


Ever been stone-cold sober through a nerve-wracking dental appointment with clammy, sweaty, shaky hands and your cold, soaked shirt clinging to your back?


Does your jaw get tight and sore for days after from having to always "open wider"?


Have you ever put off dental work because the thought of a painful appointment tied your stomach in knots?


Have you ever put off treatment because you think youd left it so long, you were going to get told off or made to feel like an idiot?


Have you ever thought, "with all the advances in modern medicine, THERE MUST BE WAY to get my teeth fixed without pain and nerve shattering stress?"


There is hope.... 


My mission is to help patients get quality dentistry done with as little fuss, hassle, discomfort and stress as possible using modern technology.


My Name is Dr Rob Endicott and I am a Dentist who focusses on Dental Phobia and Dental Sedation , based at the amazing Stratford Dental right in the Heart of Warwickshire.

For years, I have been experiencing what its like to be nervous of the dentist. We, as dentists, know that what we are doing is really "not all that bad", but try being on the end of it, without any control over what is going on!!!!

I have been working as a Dentist for 15 years and have come across more and more people whose fear of the dentist has been made worse and worse by things like the "GUILT SPIRAL".


The Guilt Spiral

Its a very simple idea, you get a hole in your tooth, you knoe youve got to get it sorted out. But youve had a bad experience in the past so you delay.

The hole gets worse so the fear increases because you think its going to worse them when this thing started. You start to feel guilty that you never got it sorted out in the first place. An of course, most Dentists will tell you off for letting it get this way.

Other teeth then get affected, the fear increases, as so the guilt

The Cycle Continues!


I wonder these days how much the Phobia gets Fed by this Guilt Spiral.  We do find that quite often, by breaking the spiral and getting the teeth sorted out Painlessly and Comfortably, the phobia lessens, meaning the patient is more likely to be able to seek regular care without needing drugs.  If it doesnt though, we still dont mind giving you sedation!


If this makes sense to you and anything rings true, fill in your email on the right or book an appointment right away!

I offer Dental Intravenous Sedation in the Midlands for people who have dental phobias, are scared of the dentist or who just dont like going and would rather a more comfortable experience. 

I also run a website linking patients all round the UK with caring dentists who are well used to dealing with people who have a fear of the dentist.

With best wishes




What people have said


Dear Rob

Just wanted to say thank you for making Tuesday a stress free experience. The only stress was in the waiting room and my mum did have to hold on to me to stop me running out the door!!! I have only remember the start and standing up at the end which is good for me (oh and biting a couple of times which hopefully was under instruction!!). I will be back for the second round.....

Thank you again for being kind, caring and as I say making it an almost pleasant experience.


Dear Dr. Endicott
I just want to thank you for your patience and for saving my tooth.  I am happy to tell you, after a couple days the tooth never hurt again.
Thank you so much

Hi Rob,

Just to say I'm so happy with new bridge; to think I wasted/worried all that time for nothing - I should know by now you're not anything like many previous dentists I've encountered over the years....that's a compliment by the way!!

Mrs L from Polegate


Just wanted to email you to say thankyou for today. I must admit it was a very close call to whether i was going to stay in the waiting room i did nearly leave! I was not convinced about the sedation and not being able to feel anything or remember very little.... BUT i cannot believe that

1. i stayed and went through with my treatment but

2. i actually can't remember much of what you did and didn't feel anything!!!

Thankyou so much and will be back on the 15th November, i can't promise i won't be nervous still, but you being so friendly,kind and not making me feel guilty about my teeth is making the appointments a little easier.

Mrs MW Brighton


I have to say I am simply stunned at how pain free my treatment was. 

Apologies for the 'needle trauma' though I was soon in a land far far away. I don't know if I dreamed half the stuff I thought I was saying, or actually said it. I think I complained that something hurt, rest assured it was a lie because I didn't feel a thing.

Mr SC Brighton


Dear Rob

I just wanted to drop you a line to thank you so much for yesterday; I still can't believe how easy and unstressful it was!  I've never had such a good experience at the dentist before; the after-effects were so minimal - just a bit of tiredness, again unlike previous occasions when I actually felt quite depressed for a while.  Thank you also for a total lack of bruising/discomfort where the needle went in - again a first!

Mrs P from Brighton


I actually enjoyed that local anaesthetic! Never thought I'd say that.

Mrs S from Worthing


Dear Rob

Thank you once again, I feel lucky to have found such a human dentist!

Mrs L from Brighton


Dear Rob

Thanks for today, it was nowhere near as bad as I expected! Ill book the next visit for next month.

Mr G from Brighton


Hi Rob,

I hope all is well...  many thanks for the good job pulling that tooth. It
had been a pain for years and thanks to my 
Dental Sedation I recall little of the operation!

Mr L from Hastings


Dear Rob,

Thank you for making me feel so at ease today. I am sending my husband to you now!

Mrs B from Brighton


Dear Dr Rob

I would just like to send my thanks through an email.

It was very difficult for me to come today, the thought of any dental work has previously been out of the question for me due to a fear of the dentist.

However you were very welcoming and understanding of my situation and for that i am very grateful.

Mrs N from Brighton


Hello Rob

I hope you were happy with how things went on Friday? I don't remember very much, which is a good thing! 

Everything has been fine, apart from a bit of sensitivity, and I'm keen to organise my next visit hopefully before I go away? I can't believe I'm so keen!!

Mrs R from Brighton


My dental sedation was fantastic , i felt great with no pain whatsoever and would recommend it to anyone who is nervous about having dental work. I have been petrified about visiting the dentist for nearly 20 years then i met Rob! He has totally restored my confidence in having dental work carried out and i have complete 100% faith in him and he is a godsend to the dentistry profession. The whole team at Quayside dental practice are amazing and would like to thank you all for your hard friendly help you provide to myself. You guys are the best. 

Mr R. Batty from Eastbourne


"Just wanted to say, once again, a huge thank you for yesterday. For making time, for your calming expertise and for your generosity. Above all was just nice to see you. I'm really pleased with the results.
Enjoy Chicago and I'll see you very soon! "

Rob S. from Clapham


I cant believe I went from shaking in the doorway to having 2 hours of dental treatment with dental sedation without noticing anything! it was so easy - thanks so much for your understanding.

Mrs B.T from Brighton


I had partial dentures done by Rob four years ago and bridge work done at the same time. He saved my life! The work, so far, has not gone wrong at all and I am really pleased with my smile. It has given me a lot more confidence generally as a person. 
I would have no hesitation in recommending Rob Endicott to anyone who needed extensive dental works done, and moreover, I cannot think of a better person who deserves this award!

Many thanks and Kind Regards 

Mrs Chris M. from Croydon

Just a note to say I am very pleased to hear that rob is being nominated for ‘Young Dentist of the Year’, he has been my dentist for the last 6 years and has always given an exceptional service, I have found him to be very professional but more importantly have a friendly approach to his clients, which automatically relaxes you and makes you feel very comfortable when having any work done. 
Pass on my regards 

Mr John M from Eastbourne

I felt that I must write to you as Practice Manager of the Quayside Dental Practice, to tell you how pleased I was with my recent dental treatment by Rob. 
I was in considerable pain and was very grateful to be seen so quickly. I had a loose bridge and I was very apprehensive, as I was due to read a tape for Wealden Talking news and without treatment this wasn’t going to happen! 
Rob greeted me with his usual quiet assurance and soon explained to me what was going to happen. Twenty minutes later all was fixed and I went off to do my reading. 
I’m sorry this is by e-mail and not hand written but I’m about to leave on a short holiday and wanted to send this before I left! 
Kind Regards

Mrs Josie S. Eastbourne 

I apologise for typing this letter, I really wanted to put pen to paper, but due to lack of time it has to be ‘word processor to paper instead’. 

We just wanted to say a big ‘thank you’ for all the kind attention we have received at the practice and that my husband really appreciates all the work that Rob Endicott ha s done for him. 

Considering the fact that he had not been to a dentist for years, due to a very bad experience as a young lad, it is amazing how Rob has managed to put it all right for him after such a long time. 
It is great for him to have his smile back, it has really restored his confidence and even though he will always be slightly nervous about any treatment he needs, at least he is now willing to go through with it and I know he will see the remainder of his treatment through to the end. He actually managed to fall asleep during a long appointment recently, so that says it all really. 

Again, a big thanks to you all for the nice and courteous service and a lot of credit to Rob for making it all possible, he is truly a dental genius and we would not have got there without him. 
Kind Regards 

Mrs Pat P. from Eastbourne 

I went to see Rob over a year ago as I had had such a bad time with my NHS dentist and they had put a bridge back in that they shouldn’t have as my bones were too soft, they hadn’t filled in a big gap that needed a bridge or plate to keep my teeth aligned, and left me with three broken teeth. He sorted me out with a plate as the teeth couldn’t be re-bridged and also re-did the crowns that were past their sell by date, he placed a bridge in a gap on the bottom side, and I had that gap for 40 odd years!! He was always good at explaining what I needed and why, and checking that it was also what I wanted. I can honestly say that it is always a very pleasant experience visiting quayside, everyone is so very friendly and Rob never makes you feel silly when you are nervous. 

I think he well and truly deserves ‘Young Dentist of the Year’, he’s an excellent man! Kindest regards 

Mrs Bev A. from Eastbourne


I also practice on Wednesdays at Cromwell Park Dental Centre in Chipping Norton

Find me on WhatClinic.com


Ask me a question or request a voucher for a Free Consultation

Dr Robert Michael Endicott BDS (Birm 1997)

Stratford Dental, Aintree Road

Stratford upon Avon CV37 9FL

01789 292398 


co-founder of the Warwickshire Dental Training Institute

co-founder of EmergencyDentistAppointments.co.uk

Winner of Private Dentistry 2007 South East Young Dentist of the Year

Registered with General Dental Council 73516

Private dentist independent of the NHS

In case of complaints, contact me directly or speak to the Dental Complaints Service www.dentalcomplaints.org.uk